Digital Womens Network

A short film on climate change, is being commissioned by CarbonNeutral North East. It will be shown in a touring exhibit, ‘Climate Dome’, and associated channels (web, TV, private viewings, where possible). They would like the film to be engaging, exciting, simple, relevant, subtle and non-preachy in its tone of voice - yet authoritative.

A production company is being sought to develop:

Please contact Charles Henderson (charlie@carbonneutralnewcastle,com, 07740 946955) for more information.

Key messages

Global and local impacts of climate change

We all produce CO2 through homes, transport

If average temperature rises more than 3/4C then irreversible

Scientists say at least a 60% reduction in greenhouse gas emissions is required to take us to safe levels

This climate change acceleration is reversible but only if we take action within the next 10-20 years

Depends what collective action we take

Audience

The target audience is very broad spectrum in terms of age and socio economic class and is primarily defined by current attitudes to climate change.

They are defined as ‘dormant’ and ‘tough nuts’, who are much less likely to believe that climate is changing now - and more likely that their level of personal influence is ‘none’. Energy saving motivations are financial. A particular concentration in economically inactive and E social group.

The secondary target audience are adults who are ‘climate change concerned’ (41% of overall NE adult population) are those very concerned about UK climate change.